December 18, 2018
Dave & Buster's has converted a room in its Dallas store to resemble a food truck as part of an effort to test the quick casual concept, according to the company's third quarter conference call transcript.
CEO Brian Jenkins said the idea is to improve accessibility and capture more food-related occasions.
The company converted one of its special event rooms adjacent to the arcade into an area where guests can order "street tacos and drinks," Jenkins said.
The room features a three-dimensional food truck façade, and is designed to add fun to the guest experience, while meeting the need for convenience and speed.
"We continue to view quick casual as complementary to our casual dining offerings at our facilities," Jenkins said.