July 15, 2022
More people are eating at home due to rising costs. Dining at home peaked during the pandemic but has since normalized — but are still above the pre-pandemic level, according to a press release from The NPD Group. NPD predicts that in-home dining will remain at a heightened level through 2024.
"More dinner meals at home are here to stay. The shifting population life stages and economic situation will create greater reliance on dinner at home," Darren Seifer, NPD food and beverage industry analyst, said in the release.
"Consumers across all ages will look for breaks from routine, like making the same dishes out of habit. Food manufacturers and retailers can help consumers with dinner prep fatigue with convenient new foods and dishes that fit various cooking skill sets and needs. Value will also be top-of-mind with consumers during this time of high inflation."