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Dunkin' Donuts' loyalty program to be dissected during free webinar

October 1, 2018

When it comes to loyalty programs, Dunkin' Donuts and its DD Perks rewards platform check just about all the boxes. And to help other brands learn from the chain's success, Paytronix recently analyzed the platform and will share its findings in a free webinar at 2 p.m., Tuesday, Oct. 2. The session, "How Dunkin' keeps us running back for more," will help listeners learn about the pillars of great rewards initiatives through real-life experiences. 

Paytronix Content Marketing Lead and restaurant software veteran Terri Burton will lead listeners through key details about DD Perks and how that program follows the best practices established for industry loyalty programs. Listeners will also learn how the brand both achieved its segmentation strategy while still reaching the broadest possible audience with its program in ways that change guest behavior in all the desired directions. 

Register here.