Technology

Guest retention key to restaurant profitability

Traditional methods for identifying issues affecting retention, such as delayed surveys with low response rates, potentially biased table visits, and outlier-prone online reviews, often fall short. QSRweb.com and Ovation have teamed up on a new white paper that addresses this question and how to overcome other customer feedback challenges.

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April 7, 2025

Guest retention is crucial for restaurant profitability and long-term growth, offering greater value than solely attracting new customers. Loyal guests spend more, visit more often and provide valuable referrals, while also reducing marketing costs and stabilizing revenue in a competitive industry.

However, traditional methods for identifying issues affecting retention, such as delayed surveys with low response rates, potentially biased table visits and outlier-prone online reviews, often fall short. These approaches lack real-time insights, hindering management's ability to address problems promptly and accurately understand guest expectations. This raises the question of how restaurant operators can effectively gather the necessary feedback to improve operations and foster guest loyalty.

QSRweb.com and Ovation have teamed up on a new white paper that addresses this question and how to overcome other customer feedback challenges. That white paper, Maximizing Guest Retention, is available to download now.