News

Hong Kong reviews its food truck 'scheme,' finds positive results

January 26, 2018

The government of Hong Kong recently completed a mid-term review of its Food Truck Pilot Scheme and found the performance of food truck operations varies, according to 7th Space Interactive.

The Tourism Commission will launch refinement measures to further enhance the scheme's flexibility.

As of Dec. 24, three food trucks reported gross revenue between $2 million and $2.5 million, three between $1.5 million and $2 million, five between $1 million and $1.5 million, and three below $1 million.
 
The operating performances are considered satisfactory compared to the Census and Statistics Department's statistical data on take-out shops or cafes employing fewer than 10 staff members.

Three food trucks — Ho Yuen Express, Pineapple Canteen and Table Seven X W. Burger — managed to open brick-and-mortar stores last year.

Food trucks operating at Hong Kong Disneyland reported the best performance, with gross revenue reaching $10.31 million. Those at Tsim Sha Tsui Art Square and Salisbury Garden reported gross revenue amounting to nearly $1.95 million and $1.85 million, respectively.

In addition to operating at designated venues, food truck operators received approval to participate in 25 tourism events last year. Those events generated gross revenue of $1.18 million.

The daily average revenue of each food truck participating in the events ranged between more than $2,000 to more than $30,000. The tourism event that yielded the highest gross revenue was Road to Ultra, which reached $160,000. 
 
The Tourism Commission advised the food trucks they would take part in events organized by the Hong Kong Tourism Board when they joined the pilot scheme.