Technology

How smart labeling can boost speed, accuracy in restaurants

In a webinar, "Smart Labeling for Growing Restaurants: Boost Speed, Accuracy and the Guest Experience," Star Micronics America Product Manager Bill Shuff will teach viewers how and why smart labeling is necessary for today's modern restaurants.

Photo: Adobe Stock

July 8, 2025

A restaurant's success now hinges on off-premise dining, whether it's takeout, delivery, drive-thru or mobile orders. Getting accurate orders to customers is more critical than ever. Smart labeling technology is rapidly transforming restaurant operations, particularly with the rise of off-premise dining.

These innovative solutions go beyond basic product identification, utilizing technologies like QR codes, RFID tags and NFC chips to embed dynamic, data-rich information directly onto food containers and packaging. This allows restaurants to significantly improve accuracy in order fulfillment for takeout, delivery and drive-thru, ensuring the right food reaches the right customer with precise order details and any special instructions or allergen information.

Beyond accuracy, smart labeling streamlines kitchen workflows, speeds up service by reducing manual checks, enhances food safety through real-time tracking of expiration dates and temperatures and even offers opportunities for customer engagement through scannable content like loyalty program sign-ups or reheating instructions, ultimately leading to a more consistent and positive guest experience.

In a webinar, sponsored by Star Micronics America, called "Smart Labeling for Growing Restaurants: Boost Speed, Accuracy and the Guest Experience," attendees will discover how smarter labeling at every station can help you:

• Reduce errors.
• Speed up service.
• Create a more consistent guest experience.

All of this can be achieved without over complicating your existing technology. We'll show you how other operators are using compact, all-in-one label printers to run smoother, more consistent, and more profitable restaurants.

The webinar will be help July 23 at 2 p.m.

The speaker for the webinar will be Bill Shuff, product manager at Star Micronics America. Shuff has more than 25 years of experience in AIDC technologies, including barcodes and RFID scanning to advance retail and hospitality operations.

Mandy Wolf Detwiler, editor of QSRweb and Pizza Marketplace, will moderate the event.

To register for the free event, click here.

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Star Micronics

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Star Micronics, a world-leading POS and labeling solutions provider, has designated a portfolio of printing, secure cash management, and customer engagement tools for any retail and hospitality establishment with a POS or mPOS environment.

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