Marketing

Mall owner taps food trucks to fill 'food hole'

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March 3, 2021

As mall owner Destination Outlets, in Jefferson Township, Ohio works to pull in restaurant tenants, it's tapping local food trucks to offer shoppers and mall guests meal options.

The mall management team reached out to the Central Ohio Food Truck Association to get food trucks visiting the mall, according to a Record Herald report.

"Bringing in food vendors as tenants is naturally going to take some time," Jeff Weissman, a partner in the management team, told the news outlet. "We realized that we need to plug the 'food hole' immediately, so we reached out to the Central Ohio Food Truck Association for help. Shoppers will be pleased to see a variety of exciting food options rolling up to the mall almost daily. And as the weather gets warmer, each day will bring a kaleidoscope of cuisines on wheels."

The mall has even set up a "Food Truck Village" dining area indoors and is upgrading vending options as well.

"Although bringing in new tenants takes time, we are encouraged by the response we have received so far," Weissman told the Record Herald. "We already have strong interest from food vendors, boutiques and a variety of fun activity establishments."