News

ShopAdvisor launches mobile-marketing platform to help small brands boost traffic

June 27, 2019

Using the platform it created to help Evos Restaurants, a four-unit Florida-based fast casual concept, and Smashburger franchisee Regrub, acquire more customers, ShopAdvisor has rolled out a customer acquisition accelerator program for small and medium size foodservice establishments.

It provides a virtual turnkey and cost-effective way for operators to grow their brand awareness, target prospective customers with the right offer at the right time, increase traffic to locations and generate sales lift, according to a press release

The program, which is available at three levels to match organizations sizes and needs, provides the following:

• Campaign strategy and planning to identify and analyze all the crucial elements before the launch of a campaign including appropriate location geofencing, audience demographics and targeting, meals and redemption offers and best times to deliver certain ads.
• Rich media creative design and execution to provide the convenience of designing and developing all campaign elements including custom landing pages, interactive components, various displays and banner and push-notifications streamlined for mobile devices, tablets and computers.
• Campaign execution and optimization to set and schedule the campaign and then closely monitor the effectiveness of ads by determining which are getting the most engagement and where sales are occurring. We then direct promotions and campaign dollars to the most effective times, locations and audiences. 
• Campaign analytics and reporting to provide a weekly report and a final report breaking down data and analytics such as total ads delivered, audience engagement, customer demographics, cost per engagement and return on ad spend.

Evos and Regrub used the technology to deliver millions of impressions, and receive tens of thousands of qualified customer engagements. It increased website traffic and sales as much as 15%.

"With increased redemptions on our annual free organic milkshakes Earth Day promotion and a sales lift of 9%, we're more than pleased with the outcome of the campaign," said Michael Jeffers, co-founder of Evos Restaurants, in the release.

When looking to break through the digital clutter and find a solution that ultimately drives foot traffic, foodservice operators must take personalized messaging to new heights, said Jeff Papows, CEO of ShoAdvisor, in the release.

"Our mobile proximity marketing campaigns, which are built from consumer data and contextual intelligence, deliver curated, customized offers to a single customer in sync with their mobile, online and in-restaurant preferences," he said. "By accessing rich, granular customer data that goes beyond generic signals, like gender and age, restaurant owner-operators can now execute customized mobile proximity marketing campaigns for millions of audiences of one."