Independent Operators

Wafels & Dinges launches franchise strategy

Photo by istock.com

March 22, 2022

Wafels & Dinges, founded in 2007 as a food truck selling Belgian style waffles, is launching a franchise strategy with DCV Franchise Group.

The New York City food brand began a 1968 Chevy food truck by Thomas DeGeest and wife Rossanna Figuera. The couple then added food carts and also operates food kiosks, according to a press release.

"At the core of Wafels & Dinges is high-quality, authentic product unlike anything else found in the States. We make our own real whipped cream and import our chocolate from Belgium and our dulce de leche from Argentina. At every turn we strive for excellence, and our next chapter of franchising will be no different," DeGeest said in the release. "Our products are an indulgence, and therefore one of our greatest joys and also the root of our success is Wafels & Dinges' ability to touch people of all ages and evoke happiness. This is where our passion lies and why we were inspired to expand the brand via franchising to find like minded partners to help spread the magic of Wafels & Dinges to more communities across the country."

Wafels & Dinges operates four outposts in New York, Minnesota and Colorado.