Marketing

Wetzel’s Pretzels partners with Thirst on co-branded food truck

Photo by istock.com

November 17, 2021

Wetzel Pretzels, a mobile food enterprise in Utah, has teamed up with Thirst in a franchise deal for a co-branded food truck.

The co-brand truck, Wetzel's Pretzels powered by Thirst, is already on the road serving up fans, according to a press release.

Thirst has five Salt Lake Valley locations and went searching for a partner to bring its food and beverage snacking experience to a mobile platform.

"Both Thirst and Wetzel's Pretzels set out to channel unfettered happiness — it's a beautiful marriage of brands. Plus, when you match our sweet treats and refreshing drinks with Wetzel's, we can satisfy just about everybody's snack cravings with speed and convenience," Thirst founder Ethan Cisneros, who co-founded Thirst with business partner Sierra McCleve, said in the release.

"And, the Wetzel's food truck format made it a breeze to hit the road. The simplicity of operations, flexibility, lower cost and supportive team have helped our truck quickly become a prized part of events around the Valley and beyond. We've even gone four hours southwest of Salt Lake to St. George with it!"

"Ethan impressed us from the moment he expressed interest in launching a Wetzel's food truck. He prioritizes exactly what our food truck owners need to in order to engrain their trucks into their communities. He's engaging fans, eager to get out in front of local residents, events, groups and businesses, and he's savvy, especially when it comes to social media," Jon Fischer, chief development officer for Wetzel's Pretzels, said in the release.

"His ambitious nature has helped formulate a blueprint for building meaningful community ties with our food truck model. And with a strong future ahead for Wetzel's food trucks, Ethan's remarkably innovative use of social media to drive excitement and sales for his mobile unit will be a great source of inspiration for us."

With more than 30 locations in its development pipeline and dozens of near future openings, Wetzel's is expanding its presence in malls, outlet centers, food trucks, stadiums, boardwalks, convenience stores, Walmart and transit destinations. Wetzel's Pretzels was founded in 1994.