Independent Operators

Wing It On seeking food truck franchisees

Provided

August 8, 2022

Wing It On, based in Connecticut, is expanding its footprint and looking to launch a food truck franchise program and seeking interested food truck operators.

It's also seeking franchisees for establishing an international footprint.

"With a diverse, globally appealing menu, easy to replicate store design and carefully designed systems and technology in place to help simplify running your international Wing It On franchise, we believe that we have the recipe to replicate our success abroad," Matt Ensero, founder and CEO of Wing It On, said in a company press release. "We are ready to begin evaluating applicants and awarding master franchises internationally to partners that share our passion and vision to become the premiere global wing brand. Qualified and passionate operators should contact our franchise development team today to join the Wing It On! family and help us spread our wings across borders."

The chain, which has 10 brick-and-mortar locations in Connecticut, New York, New Jersey, North Carolina, Georgia, Alabama and Texas, will award master franchise agreements in Canada, Latin America, Southeast Asia and the Middle East.

Ensero said the chain's flexible, small design footprint will attract international franchisees. Takeout and delivery, for example, drive nearly 90% of store revenues, keeping overhead down with just a small portion of the restaurant reserved for dine-in. Locations can range from less than 1,000 square feet up to 1,700 square feet with the "sweet spot" ranging between 1,200 and 1,500.

Offering a built-in digital experience that franchisees can leverage for online ordering, a mobile app and third-party delivery integration software, the digital operating model fosters a low initial investment and higher sales per square foot, Ensero said.