Founderology Forum
Breaking boundaries: Derrick Hayes on purpose, power, building Big Dave’s Cheesesteaks
In this episode of Founderology – Built to Breakthrough, Derrick Hayes opens up about the decisions, setbacks, and breakthroughs that shaped his path. He shares how to lead through loss, how to stay authentic when the spotlight turns on you, and why purpose—not money—is the ultimate driver for growth.
September 2, 2025
Derrick's vision, his grit, and his heart for community and family sets him apart as a Founder who isn't just building restaurants — he is building movements. He has transformed a promise to his late father into a national brand and a platform for purpose. His story is about resilience, responsibility and relentless belief in what's possible when you refuse to quit.
From a gas station start-up to a brand recognized most recently among Fast Casual's Top 10 Movers and Shakers, Derrick Hayes proves that purpose-driven leadership changes everything. He is building a franchise with national reach, creating generational impact, and inspiring Founders everywhere to think bigger.
Lessons from Derrick Hayes
In this episode of Founderology – Built to Breakthrough, Derrick opens up about the decisions, setbacks, and breakthroughs that shaped his path. He shares how to lead through loss, how to stay authentic when the spotlight turns on you, and why purpose—not money—is the ultimate driver for growth.
Here are just a few of the powerful lessons Derrick delivers:
- How to condition yourself for the long game and run your own race.
- Why every Founder must know their numbers, their culture, and their vision.
- How to turn purpose into the fuel that powers your brand through the hardest of times.
- What it takes to build your own table instead of waiting for a seat at someone else's.
- One of my favorite is the 20% financial factor.
Leading with purpose, legacy
Derrick Hayes is a purpose-driven leader carrying forward the dreams of his family and the hopes of his community. He has redefined what a cheesesteak can represent: not just food, but opportunity, empowerment, and impact. This conversation is real, impactful, and full of hard-earned wisdom every Founder can use. Derrick's story is a roadmap for visionaries who are ready to rise, scale, and lead with purpose.
Listen to learn, lead, break through
Listening to this episode feels like sitting across from a Founder who has lived the grind, faced the naysayers and chose to keep building anyway. Derrick Hayes embodies what it means to lead with vision, build with heart and drive with purpose. This is a must-hear conversation for any Founder ready to unlock the lessons of purpose, perseverance, and power.
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FoodTruckOperator.com covers the business management needs of the growing food truck industry. Geared toward owners and operators, story topics include industry trends and news as well as profiles on business owners and the technologies and tools available to help operators grow their businesses.
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