QSRweb Podcast

Slutty Vegan creator Pinky Cole on brand's soaring popularity as it pushes the plusses of healthy eating

With an Impossible Burger base for its massively "Instagrammed" sloppy burgers, Slutty Vegan has risen from a largely unknown solo food truck, to hugely popular QSR chain in less than a year. In today's podcast, the woman behind the concept, Pinky Cole, relays some of how and, maybe more importantly, why, she did it.

April 26, 2019

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With lines sometimes of 700 to 800 people, a huge and enviable social media presence, and visits by the likes of Usher,Snoop Dog and Tyler Perry, Slutty Vegan has taken Atlanta by storm. In fact, its creator, Pinky Cole, has even managed to make her food truck and brick-and-mortar brand a source for super-healthy plant-based offering in food deserts, where few ever expected vegan cuisine to work.

On today's podcast, the woman behind Slutty Vegan, Pinky Cole sits down to give listeners the lowdown on her unusual brand, as well as its far-reaching mission to bring great-tasting, tremendously healthful QSR food to everyone, regardless of income. And, as a bit of a restaurant social media success story, Cole also offers her thoughts on how QSRs can communicate more effectively with their customers and potential customers.