QSRweb Podcast

Squaring the square: White Castle VP tells how brand develops new slider spin-offs

In this podcast, White Castle Vice President Jamie Richardson tells how the brand keeps innovating on that famous little square of beef, while Blockchain Tech News Editor Bradley Cooper drops in to update us on how that technology is improving everything from restaurant supply chains to payment.

February 1, 2019

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Podcast Summary and Timeline

Richardson

Keeping a century-old burger chain fresh and new is a challenge that the privately owned White Castle chain has mastered primarily through its spin-offs of the famous Slider. White Castle Vice President Jamie Richardson lets us in on how the brand innovates on that original square of beef-on-a-bun to extend the chain's reach in grocery stores, drive-thru lanes and delivery vehicles nationwide.

But first, Blockchain Tech News Editor Bradley Cooper takes us into the world of the "digital ledger" to learn how restaurant brands are improving everything from supply chain security and management, to virtual currency acceptance and other payment options, all through the use of blockchain. Best of all, Cooper does a great job of breaking down this sometimes-perplexing technology into terms that will make blockchain's uses more tangible to restaurant operators.

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