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Commentary

How to achieve success with a customer loyalty app

A loyalty app is so much better than just a loyalty program at helping a food truck increase the frequency of customer visits and the average transaction…

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How to turn customer feedback (positive or negative) into more revenue

There's a reason servers have been trained to stop by mid-course to ask how everything is going — it increases tips. In a modern world, tech can extend this…

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The 5 best types of customer loyalty programs for food trucks

by Garrett Oden — Freelance Copywriter, Garrett Oden Copywriting

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have…

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Five eco-friendly appliances and disposables for your food truck

by Richard Traylor — Writer, WebstaurantStore

Eco-friendly products and equipment can reduce your business's impact on the environment, and it can also lower your utility bill. Additionally, customers are…

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Safe winter driving tips for food trucks

Driving becomes more dangerous in the winter months when rain and snow can make driving treacherous. Here are some tips to help you drive safely in winter and…

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Read the fine print before encouraging online customer reviews

by Brad Shorr — Director of Content Strategy, Straight North

The best way to earn positive reviews is to give good service, a search engine optimization strategists advises food truck operators. Review websites don't…

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Food sourcing for food trucks 101

Menu planning, storage layout and supplier partnerships all impact an efficient and effective food sourcing strategy for food trucks.

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Public officials take note: Food trucks are needed for disaster relief

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

As state and local governments consider ways to best regulate the growing food truck industry, they should recognize the great resource food trucks present in…

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Food truck supplies 101: a handy checklist

by Richard Traylor — Writer, WebstaurantStore

A handy list of all the cooking, consumables, plating, cleaning, and safety supplies you should have on your food truck before you get started.

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How to choose the right food truck oven

Space, utility costs and volume are key when operating a food truck. By choosing the right oven, you can maximize your investment.

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New fire code provisions planned for mobile cooking operations

The National Fire Protection Association has put forth efforts over the past couple of years to educate and promote the public on the importance of food truck…

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Operational needs and consumer trends: Does your cooking equipment cover both?

by Steve Obermeier — Director of Sales, Antunes

Equipment that shortens cooking times, while still providing a quality product, can help enhance a customer's dining experience.

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What insurance coverage do you need for your food truck?

by Joel Paprocki — Owner, Paprocki Insurance Agency

Due to the mobility of your business, finding an appropriate policy (or policies) can sometimes be a bit of a challenge, so let's break your risks down.

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Niche ethnic markets cling to cash; can they be converted to cashless?

by Will Hernandez — Editor, NetWorld Media Group

In a world that continues to go more digital and mobile, there's only one way to pay for a tasty treat from these hard working vendors: cash.

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Water saving hand washing: a must for food trucks

Stretching water supplies while maintaining high hand hygiene standards.

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Summer maintenance practices for food trucks

by Sean McCallion — Assistant Director of Operations, Joe Warren & Sons Inc.

The warm weather brings out the customers, but the kitchen needs to have adequate ventilation for worker comfort and the proper functioning of food preparation…

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5 digital signage future trends set to change the market

by Egor Belenkov — CEO, Kitcast

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

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Food truck marketplaces play a growing role for the emerging food truck industry

by Erik Chan — Ceo, OrderParrot

Food truck marketplaces help food trucks solve the location problem by securing the rights required for the trucks to operate on their premises. They also…

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One key to food truck success: the right mobile POS

An investment in a POS system should be weighed against better customer service and savings in labor and inventory management.

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4 mistakes killing your food cost margins

by Niall Keane — CEO of SynergySuite, SynergySuite

Every step of the food production process has to be watched carefully in order to control costs. A veteran restaurateur offers four potential mistakes that can…

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