Marketing News & Media
Reopening of dine-in service helping restaurants make small progress
May 26, 2020
Customer transactions at major U.S. restaurant chains declined by -21% in the week ending May 17 compared to the same period last year, a slight gain from last…
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Everything food truck operators need to know about online ordering
by Richard Traylor — Writer, WebstaurantStore
Online ordering is a crucial business channel in light of the ongoing COVID-19 pandemic as food trucks are venturing out to neighborhoods to do business and…
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PepsiCo helping restaurant workers coping with COVID-19
May 12, 2020
Building on its more than $50 million commitment for COVID-19 relief, PepsiCo Foodservice is launching four programs aimed at supporting restaurants and their…
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Ballard Brands stores spread connection, food across Bayou State
May 12, 2020
Louisiana-based multiple restaurant concept company, Ballard Brands, has been spreading the love, food and generosity across its 155 casual and fast casual…
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6 ways to optimize your online menu to survive COVID-19
by Jen Kern — CMO, Qu
Customers are looking to food trucks to adapt quickly to their needs as well as acknowledge their pain. If you can comfort their fears with cozy, affordable…
read nowDiners in Indiana can order up a food truck
April 16, 2020
As the COVID-19 pandemic keeps families at home and has closed locations food trucks typically use to serve up their fare, food truck operators in Evansville…
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How To: Advertising your food truck without spending a dime
by Richard Traylor — Writer, WebstaurantStore
There are dozens of ways food truck operators can promote and advertise their business and brand without having to spend a dime.
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Bojangles challenge offers food truck visit as prize
March 16, 2020
Those who love Bojangles but don't have one close by to visit often can win the chance to have the brand's food truck in town for a week.
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How To: Choosing a name for your food truck
by Richard Traylor — Writer, WebstaurantStore
One of the most dynamic aspects in the food truck world are all the wonderful names in play. Choosing a name is a critical part of the business strategy. Here…
read nowFood truck hosting vegan sandwich giveaway
February 20, 2020
Miyoko's Creamery Food Truck, based in Sonoma, California, is going on a cross country tour and will be giving away 15,000 vegan grilled cheese sandwiches as…
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A look at 2020 food trends
by Christine Potts — Senior Editor, WebstaurantStore
Food truck operators, just like restaurant operators, need to stay up to date on food trends coming into play.
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How To: Improving your food truck marketing strategy
by Christine Potts — Senior Editor, WebstaurantStore
A strong marketing strategy is important for every kind of business, but especially for food trucks given the mobile nature and the increasing competition.
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How To: Managing customer reviews
by Christine Potts — Senior Editor, WebstaurantStore
Social media is a critical marketing tool for food truck operators as it helps let customers know where and when they'll be open and serving. But it's also a…
read nowUnited Way hosts food truck event
February 3, 2020
The United Way of the Chattahoochee Valley in Columbus, Georgia held a food truck fundraising event last week focused on supporting community mental health…
read now7 must haves for a food truck POS
January 27, 2020
Harbortouch, a provider of POS software and hardware, has released a list of seven must-have features to look for when selecting a food truck POS:
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Entrepreneur bases expansion on restaurant/food trailer synergy
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Expanding his New York-based restaurant operation to Georgia allowed Willie Degel the chance to launch a food trailer, which he hopes will let him leverage his…
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How to make this Valentine’s Day special
by Christine Potts — Senior Editor, WebstaurantStore
For food trucks, Valentine's Day can be an opportunity for the right serving occasion, such as a Valentine's Day festival or special event.
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Pizza Hut uses branded trucks to deliver 30,000 slices during Super Bowl
January 22, 2020
Pizza Hut is descending on Miami in a big way to pull out all the stops for the Feb. 2 Super Bowl as part of the brand's second year as the Official Pizza…
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A guide to leveraging technology for food trucks
Veteran marketing strategist Mildred Delgado offers several out-of-the-box suggestions for making food truck management more efficient.
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Alcoholic popsicle truck finds fast acceptance in Florida, adds franchisees
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
After developing a following among foodservice and hospitality accounts for all-natural, alcoholic popsicles, Buzz Pop created a food truck to make the product…
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