6 ways to optimize your online menu to survive COVID-19

by Jen Kern — CMO, Qu

Customers are looking to food trucks to adapt quickly to their needs as well as acknowledge their pain. If you can comfort their fears with cozy, affordable…

Diners in Indiana can order up a food truck

April 16, 2020

As the COVID-19 pandemic keeps families at home and has closed locations food trucks typically use to serve up their fare, food truck operators in Evansville…

How To: Advertising your food truck without spending a dime

by Richard Traylor — Writer, WebstaurantStore

There are dozens of ways food truck operators can promote and advertise their business and brand without having to spend a dime.

Bojangles challenge offers food truck visit as prize

March 16, 2020

Those who love Bojangles but don't have one close by to visit often can win the chance to have the brand's food truck in town for a week.

How To: Choosing a name for your food truck

by Richard Traylor — Writer, WebstaurantStore

One of the most dynamic aspects in the food truck world are all the wonderful names in play. Choosing a name is a critical part of the business strategy. Here…

Food truck hosting vegan sandwich giveaway

February 20, 2020

Miyoko's Creamery Food Truck, based in Sonoma, California, is going on a cross country tour and will be giving away 15,000 vegan grilled cheese sandwiches as…

A look at 2020 food trends

by Christine Potts — Senior Editor, WebstaurantStore

Food truck operators, just like restaurant operators, need to stay up to date on food trends coming into play.

How To: Improving your food truck marketing strategy

by Christine Potts — Senior Editor, WebstaurantStore

A strong marketing strategy is important for every kind of business, but especially for food trucks given the mobile nature and the increasing competition.

How To: Managing customer reviews

by Christine Potts — Senior Editor, WebstaurantStore

Social media is a critical marketing tool for food truck operators as it helps let customers know where and when they'll be open and serving. But it's also a…

United Way hosts food truck event

February 3, 2020

The United Way of the Chattahoochee Valley in Columbus, Georgia held a food truck fundraising event last week focused on supporting community mental health…

7 must haves for a food truck POS

January 27, 2020

Harbortouch, a provider of POS software and hardware, has released a list of seven must-have features to look for when selecting a food truck POS:

Entrepreneur bases expansion on restaurant/food trailer synergy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Expanding his New York-based restaurant operation to Georgia allowed Willie Degel the chance to launch a food trailer, which he hopes will let him leverage his…

How to make this Valentine’s Day special

by Christine Potts — Senior Editor, WebstaurantStore

For food trucks, Valentine's Day can be an opportunity for the right serving occasion, such as a Valentine's Day festival or special event.

Pizza Hut uses branded trucks to deliver 30,000 slices during Super Bowl

January 22, 2020

Pizza Hut is descending on Miami in a big way to pull out all the stops for the Feb. 2 Super Bowl as part of the brand's second year as the Official Pizza…

A guide to leveraging technology for food trucks

Veteran marketing strategist Mildred Delgado offers several out-of-the-box suggestions for making food truck management more efficient.

Alcoholic popsicle truck finds fast acceptance in Florida, adds franchisees

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

After developing a following among foodservice and hospitality accounts for all-natural, alcoholic popsicles, Buzz Pop created a food truck to make the product…

'How to' operations management topics drove reader interest in 2019

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Food truck owners often find themselves challenged in running a business. Hence, they are anxious to know how other operators manage their finances, find…

Local celebrity status keeps Seattle bakery in the limelight

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A reputation for good piroshkies undoubtedly played a role in the positive response to Olga Sagan's food truck, but high visibility in the Seattle market has…

Food truck veteran Keith Hill launches free educational podcasts

December 13, 2019

Keith Hill, a six-year food truck veteran who was named 2018 Influencer of the Year by Food Truck Operator, has produced a series of free educational podcasts…

Why Florida fast casual brand doubled down on mobile marketing

by Cherryh Cansler — Publisher, FastCasual.com

By implementing a mobile proximity marketing strategy, EVOS Restaurants in Florida saw a 9% lift in sales and increased website visits by over 110%.