Independent Operators

E-learning series focuses on everything food truck operators need to know

Food Truck Operator offers an invaluable e-learning series providing insight from experts and successful food truck operators on all topics relating to launching, expanding and managing a food truck.

Courtesy Networld Media Group

April 3, 2023 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Whether it's launching that first food truck or expanding into a fleet or taking the big step of opening a physical restaurant relating to your truck brand, there's a lot of missteps ahead and a diverse range of challenges.

But there is a way to avoid common mistakes, get the insider track on growing the business, learn valuable marketing strategies and how to expand whichever way: The Food Truck Operator E-learning Series.

This trove of expert advice and guidance offers presentations from food truck and restaurant industry experts as well as insight from those operating today. You'll gain insights to help you drive your business forward and fulfill your goals for success.

The curriculum includes everything from launching a food truck to building your customer base to the laws and liability when it comes to franchising your food truck operations. The experts are those in the know — in the business — with deep experience, including Anne DiPaola, founder of NHG, a hospitality consulting group, who shares specific tips, tricks and strategic solutions for launching and driving a robust and cost-effective marketing strategy, and Ballard Brands' COO Bill DiPaola, a former food truck operator who also offers up to-dos and guidance on marketing initiatives from his 23-plus years in the industry.

Attorney Even Goldman discusses what to do and what not to do when it comes to franchising. Goldman serves as chair of the franchise and hospitality practice group at A.Y. Strauss, LLC, based in New Jersey. Foodservice industry veteran Kathleen Wood offers a comprehensive presentation that provides ideas and advice for expanding the revenue opportunities for your food truck business; from catering to local events and private events.

Find out how to make the brick-and-mortar plan a worthwhile strategy from Curry Up Now CEO Akash Kapoor who's made a successful move into the physical restaurant industry with his own food truck enterprise.

And what better insight can a food truck operator get than to learn from those who have established successful and growing food truck businesses? Kannoli Kraze CEO and founder Sal LoPiccolo shares how he got started, the challenges he hurdled in growing his food truck, opening a brick-and-mortar retail location, and now launching a kiosk sales strategy.

Check out the e-learning series here.

About Judy Mottl

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Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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