Food Truck Spotlight

It's all about the hot dog for one Washington food truck

The J&J Food Truck has a single goal: serve up the best hot dogs in Everett, Washington. The key to success, according to owner Jacques Preston, is consistency and reliability.

Photo courtesy of J&J Food Truck.

January 18, 2021 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Food Truck Name: J&J Food Truck Inc.

Founded: May 25, 2019

Location: Everett, Washington

Number of food trucks: 1

Where did the name come from: It's named after myself, Jacques Preston, and my son.

What prompted you to start a food truck: Like cooking and being creative, passionate with food.

What's your cuisine: Great hotdogs!!!

Do you make all the food on the truck or do you use home-based kitchen or commissary space: On the truck and commissary.

What's the best part of being a food truck operator: Cooking and seeing people eat my food and they like it.

What's the worst part of operating a food truck: When your truck lets you down by not able to get to your customers.

What lessons have you learned since launching the truck: To be consistent and reliable.

Is there anything you would have done differently at the start: Yes not to rush into the food truck business.

Any tips/advice to others thinking of launching a food truck: Yes do your research!

Do you have any anecdotes about running a food truck: Nope, trying everything to get my hotdog food truck out there.

Business Strategy and Profitability Independent Operators

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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