Desi Food Truck delivers food from across Indian subcontinent

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Desi Food Truck supplies food from the entire Indian subcontinent, including Nepal, Pakistan, Bangladesh and Sri Lanka.

Wetzel's Pretzels franchisee takes brand to Georgia

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Wetzel's Pretzels has expanded into Georgia through a franchisee. Here's how they are delivering pretzels to Augusta and the wider area.

Heifers Be Trippin offers eggrolls on wheels

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Heifers Be Trippin offers a unique spin on eggrolls.

How to generate food truck profits with location tracking

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Bradley Cooper, editor of Food Truck Operator, spoke with Chris Ruff, CEO and president of Glympse Inc. to discuss more about how food trucks can generate…

Presented by FastCasual.com

How to transform your food truck with battery systems

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A webinar by Joule Case examined how food trucks can transform their business by ditching generators and adopting battery systems.

How to be successful in the food truck business

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Patrick Bolanos of Trailer King Builders shares tips on how to get started as a food truck operator and expand.

Munchie Busters destroy hunger with snacks

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Founded in May 2022 by father and daughter team Rudy and Jeccel Camancho, the Munchie Busters was born out of, "having the munchies."

How to scale up restaurant brands

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's one thing to have a great solo concept, it's quite another to scale up that concept into a franchise. A panel at the Restaurant Franchising and Innovation…

Winning at the franchising game

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How do restaurants succeed at the franchising game? A panel at the Restaurant Franchising and Innovation Summit shared some key strategies.

How to make data your restaurant superpower

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How can restaurants utilize all of their data and turn it into their superpower?

How e-tips can increase restaurant profitability

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's no secret restaurants are struggling with profitability. Is e-tipping the secret sauce to boost revenue?

Meat the Veggies food truck hits it big with licensing

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Meat the Veggies, a Miami Gardens food truck, made it big with a licensing partnership for its Oxtail Sandwich with the House of Flava.

Starvin Marvin Food Trucks serves up gourmet hot dogs

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Owners Mellissa and Devyn Morgan said starting a food truck is very hard work, but also the most rewarding job you'll ever experience. Here's how they got…

New year, new editor for Food Truck Operator

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Bradley Cooper is the new editor of Food Truck Operator and will cover the industry in depth.

Ice scream food truck offers text updates with low emissions

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Ice cream trucks are a well known sight in neighborhoods, and have been around for quite some time. One ice cream truck aims to innovate in this traditional…

How diversity became Shake Shack's key ingredient

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Shake Shack set big goals for diversity. At the Fast Casual Executive Summit, Idris Stover, director of diversity, equity inclusion and engagement, discussed…

How Dave's Hot Chicken wins with authenticity

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Dave's Hot Chicken went from a parking lot pop-up to a fast casual juggernaut. The opening keynote at the Interactive Customer Experience Summit in Charlotte…

3 tips for creating solid franchising deals

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A session at Louisville's Restaurant Franchising and Innovation Summit covered how franchisors can negotiate and improve franchising agreements.

Fazoli's, NPD Group, La Madeleine execs discuss how 3 digital tools have changed operations

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, "I'll take…