News & Media From Richard Traylor
How To: Advertising your food truck without spending a dime
by Richard Traylor — Writer, WebstaurantStore
There are dozens of ways food truck operators can promote and advertise their business and brand without having to spend a dime.
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Deep dive: Pros, cons of integrating a commissary kitchen into the food truck operation
by Richard Traylor — Writer, WebstaurantStore
In the first part of this two-part series on commissary kitchens we examined what they are, types and issues relating to renting and using such a space option.
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Deep dive: Does your food truck operation need a commissary kitchen?
by Richard Traylor — Writer, WebstaurantStore
Many food trucks are turning to a commissary kitchen for various reasons: need for space, ability to handle large event orders and to help reduce waste when it…
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Buying a food truck: Advice, insight on customization, design and decor
by Richard Traylor — Writer, WebstaurantStore
In this second part of a two-part series readers get tips about customization, design and decor for that newly-purchased food truck.
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Buying a food truck: Tips, insight and what to know beforehand
by Richard Traylor — Writer, WebstaurantStore
This is part one of a two-part series on what food truck operators need to know ahead of buying that first food truck. We'll cover everything from costs to the…
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Everything food truck operators need to know about catering a wedding
by Richard Traylor — Writer, WebstaurantStore
Couples are looking for more inexpensive ways to serve food to hungry wedding guests, and food trucks are emerging as a new leader. But there are some things…
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How To: Choosing a name for your food truck
by Richard Traylor — Writer, WebstaurantStore
One of the most dynamic aspects in the food truck world are all the wonderful names in play. Choosing a name is a critical part of the business strategy. Here…
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Time to replace your refrigerator or freezer?
by Richard Traylor — Writer, WebstaurantStore
From rotten floors and noisy condensers to worn-out gaskets and beat-up doors, there are plenty of signs that it's time to replace your refrigerator or…
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How to write a 6 step crisis management plan
by Richard Traylor — Writer, WebstaurantStore
While no one wants a crisis at their restaurant, it's important to have a crisis management plan in place so your business can react swiftly and correctly if…
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Top 10 foods to help customers fight the flu
by Richard Traylor — Writer, WebstaurantStore
Food truck owners have an important reason to keep their customers healthy; a flu outbreak can cripple their business. Here are 10 foods that will help prevent…
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6 tips to winterize your food truck
by Richard Traylor — Writer, WebstaurantStore
Winter is the most difficult season for many food trucks, but by changing your menu, working with local businesses and searching for events and catering…
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Top 10 Food Truck Cities in America for 2019
by Richard Traylor — Writer, WebstaurantStore
Kogi, the Los Angeles Korean/Mexican fusion truck credited with starting today's exciting gourmet food truck movement, helped make the City of Angels the…
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Farm to fork: the pros and cons for foodservice
by Richard Traylor — Writer, WebstaurantStore
The farm to fork movement has since grown into a worldwide phenomenon that doesn’t show any sign of slowing down. Sourcing food from local farmers has many…
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Catering an upcoming spring event? Tips to consider
by Richard Traylor — Writer, WebstaurantStore
When planning on cooking for a crowd, be sure to plan meticulously and design your menu with crowd-pleasing and easy-to-prepare meals to make the process go…
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Technology and other foodservice trends to watch in 2019
by Richard Traylor — Writer, WebstaurantStore
Foodservice operators have more business tools than ever thanks to the smartphone. A veteran industry observer offers his insights about helpful technologies…
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2019: Get ready for more flavors, protein alternatives, wellness and even cannabis
by Richard Traylor — Writer, WebstaurantStore
The cultural shifts of the last few years in the U.S. will bring even more variety of flavors, protein alternatives, wellness and more, according to research…
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How to create great content for social media
by Richard Traylor — Writer, WebstaurantStore
A social media marketing expert offers tips to follow when creating content for your business's social media profiles.
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Social media marketing for foodservice; a primer for success
by Richard Traylor — Writer, WebstaurantStore
An SEO content specialist for the foodservice industry offers a primer on using social media, a must-have in today's foodservice business.
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Five eco-friendly appliances and disposables for your food truck
by Richard Traylor — Writer, WebstaurantStore
Eco-friendly products and equipment can reduce your business's impact on the environment, and it can also lower your utility bill. Additionally, customers are…
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Food truck supplies 101: a handy checklist
by Richard Traylor — Writer, WebstaurantStore
A handy list of all the cooking, consumables, plating, cleaning, and safety supplies you should have on your food truck before you get started.
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