Elliot Maras Elliot Maras is the editor of KioskMarketplace.com and FoodTruckOperator.com.
Growing numbers of foodservice establishments are displaying food before it is prepared. Meanwhile, automated food preparation systems are on the rise.
Hank and Harry's Delicatessen in Miami was able to get 1,400 downloads for its mobile ordering app. The app allows the company to market to customers and has delivered excellent results in eight months.
Food truck operators found a wealth of vehicles, cooking equipment, management tools and food and beverage products on display at this year's National Restaurant Association Show in Chicago.
New foodservice technologies — including self-order kiosks, mobile ordering and EMV-enabled payment systems — are being introduced at a rapid pace. Operators with existing POS investments need to be able to integrate new capabilities into their existing systems.
An Austin couple with a love of empanadas has introduced a food truck to create awareness for their wholesale business.
After starting out as a provider of tabletop crepes, Crepes Bonaparte expanded into catering, food trucks, a food truck booking service and, eventually, a brick-and-mortar restaurant. Synergies among the different business segments have helped the company maintain profitability.
A catering business modeled on the street crepes of France mushroomed into a multifaceted foodservice business including food trucks, a catering business and a brick-and-mortar restaurant.
Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a developer who was able to provide a solution for an affordable price.
Using a family recipe for soft serve ice cream, Joe Nicchi has found a big demand for the product in Los Angeles, which he is meeting with a pair of refurbished Mister Softee trucks. He has recently begun wholesaling his ice cream.
Roz Edison and Kamala Saxton got into the food truck business at the right time in 2009, despite little formal business experience. Having a clear focus on the type of food they wanted to offer and maintaining a consistent schedule for the truck proved important to their success.
Eric Silverstein's experience running a food truck gave him the foundation for both the restaurant and catering businesses and established his reputation as a celebrity chef.
The study ranks cities according to the favorability of food truck regulations to food truck owners, and calls for local governments to become more food truck-friendly.
Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.
Many food truck booking services also provide locator services to help customers find food trucks. These companies oftentimes provide additional services for food trucks, as well.
Besides matching food trucks with clients, food truck booking services oftentimes provide other services for food trucks, such as customer locator apps, marketing support, help with regulatory requirements, on-site serving assistance and even menu development.
Booking services help clients find food trucks to serve regular meals as well as special catering events. The companies, which typically charge the food truck a fee or a percentage of the sales, have been expanding. Food truck operators hold mixed views.
Fudi will offer a virtual token called FudiToken that will enable foodservice providers to give customers a convenient way to pay for their purchases, along with new ways for food trucks and other foodservice providers to promote their offerings. Long-term plans include a blockchain-based food supply chain.
The Saladworks food truck has proven a great way to serve loyal customers when a store is closed for remodeling, in addition to marketing the brand and reaching customers in regions without Saladworks restaurants.
Starting a food truck has been an intense educational experience for a Texas family with no prior foodservice background. Entering their third year, Steve and Nanette Hutto have decided to take an active management role.
Denver-based Garbanzo Mediterranean Fresh launches its first food truck in the St. Louis area, tapping the services of an existing food truck operator who was also a former Garbanzo employee.