Ice cream truck offers fashion accessories on Long Island

An ice cream truck has added an offering of fashion accessories to customers in the Hamptons and the North Fork of Long Island, according to Newsday.

Through July 22, Jeni's Splendid Ice Creams, whose menu includes treats such as ricotta toast with red berry geranium jam and frosé sorbet, will be selling summer-wear items by Madewell, including hats, bandanas, sunglasses, totes, sunscreen and beauty products.

The truck will be at The Montauk Beach House and New York Pilates in Montauk through July 15, and at the Sound View Hotel and the Peconic location of Greenport Harbor Brewery in Greenport, July 20–22.

Topics: Business Strategy and Profitability, Food & Beverage, Independent Operators, Marketing / Branding / Promotion

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