Omaha restaurateur to close brick-and-mortar location to focus on food trucks

May 11, 2018

Kelly Keegan, owner of Chicago Dawg House in Omaha, Nebraska, and president of the Omaha Food Truck Association, has decided to close his brick-and-mortar…

Crepes food truck finds its niche in Southern California

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A catering business modeled on the street crepes of France mushroomed into a multifaceted foodservice business including food trucks, a catering business and a…

Rekindling childhood memories, truck brings soft serve ice cream to Los Angeles

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Using a family recipe for soft serve ice cream, Joe Nicchi has found a big demand for the product in Los Angeles, which he is meeting with a pair of…

Seattle pair parlay Korean taco truck into brick-and-mortar chain

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Roz Edison and Kamala Saxton got into the food truck business at the right time in 2009, despite little formal business experience. Having a clear focus on the…

The 5 best types of customer loyalty programs for food trucks

by Garrett Oden — Freelance Copywriter, Garrett Oden Copywriting

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have…

Cousins Maine Lobster co-founder describes successful journey in TV interview

April 16, 2018

Jim Tselikis, co-owner and co-founder of Cousins Maine Lobster, and co-author of a book about the company's success, discussed his journey growing from one…

‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.

Food truck booking providers offer various support services

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Besides matching food trucks with clients, food truck booking services oftentimes provide other services for food trucks, such as customer locator apps…

LevelUp teams with FullContact to improve customer segmentation

March 14, 2018

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…

Five eco-friendly appliances and disposables for your food truck

by Richard Traylor — Writer, WebstaurantStore

Eco-friendly products and equipment can reduce your business's impact on the environment, and it can also lower your utility bill. Additionally, customers are…

Saladworks relies on food truck to drive sales while stores close for remodeling

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The Saladworks food truck has proven a great way to serve loyal customers when a store is closed for remodeling, in addition to marketing the brand and…

A mission to help leads a Texas family into mobile food

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Starting a food truck has been an intense educational experience for a Texas family with no prior foodservice background. Entering their third year, Steve and…

How a DJ launched a food truck business

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Having always worked as his own boss, food truck operator Keith Hill offers an excellent case study in entrepreneurial ambition.

Read the fine print before encouraging online customer reviews

by Brad Shorr — Director of Content Strategy, Straight North

The best way to earn positive reviews is to give good service, a search engine optimization strategists advises food truck operators. Review websites don't…

11 menu trends going mainstream in 2018

Now trending: Detroit-styled pizza, Vibrantly colored drinks and salads, soft-serve ice cream coming in innovative flavors and a focus on mushroom-centric…

Technology, social media topics lead top 10 stories in 2017

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Stories about social media and technology tools were the most-read articles in 2017, the inaugural year for Food Truck Operator. An analysis of the 10 stories…

Food trucks in pro-bitcoin New Hampshire city begin to accept cryptocurrency

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Keene, New Hampshire, a pro-bitcoin community, already has its second mobile food vehicle that will accept bitcoin, a digital currency that is growing in…

Seoul Taco: A food truck entrepreneur success story

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A passion for food, combined with a desire to improve his lot in life and a little luck propelled David Choi, the son of Korean immigrants, to launch Seoul…

Drumstick-roll please: KFC exec to share secret (branding) recipe as keynote of Restaurant Franchising & Innovation Summit

by Cherryh Cansler — Publisher, FastCasual.com

George Felix, KFC's director of brand communications, will share his secret recipe on how KFC is resonating with both millennials and Baby Boomers at the 201…

Food sourcing for food trucks 101

Menu planning, storage layout and supplier partnerships all impact an efficient and effective food sourcing strategy for food trucks.