Marketing News & Media
Wahlburgers to introduce a food truck in Boston
April 10, 2018
Wahlburgers will introduce a food truck in Boston this month, according to the chain's website.
read nowMoe’s Southwest Grill launches contest for chief taco officer; food truck to deliver free tacos nationwide
April 4, 2018
Moe’s Southwest Grill has partnered with Monster.com, the job search website, to find a "Chief Taco Officer" to lead the charge introducing fans to the brand's…
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‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.
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Food truck customer locator services expand into job booking and vice versa
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Many food truck booking services also provide locator services to help customers find food trucks. These companies oftentimes provide additional services for…
read nowLevelUp teams with FullContact to improve customer segmentation
March 14, 2018
LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…
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Saladworks relies on food truck to drive sales while stores close for remodeling
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The Saladworks food truck has proven a great way to serve loyal customers when a store is closed for remodeling, in addition to marketing the brand and…
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Read the fine print before encouraging online customer reviews
by Brad Shorr — Director of Content Strategy, Straight North
The best way to earn positive reviews is to give good service, a search engine optimization strategists advises food truck operators. Review websites don't…
read nowPOS solution for food trucks powered by beacon technology
December 28, 2017
Bleu, a provider of a point-of-sale system, offers a contactless payment solution for food trucks that is powered by beacon technology, according to product…
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Technology, social media topics lead top 10 stories in 2017
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Stories about social media and technology tools were the most-read articles in 2017, the inaugural year for Food Truck Operator. An analysis of the 10 stories…
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Restaurateurs: 'Don’t hesitate to offer mobile payments'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
While mobile orders represent a minority of orders, panelists said the ratio is shifting in their favor. A panel of restaurateurs tackling the issue at the…
read nowDIY printing platform launching for restaurateurs
September 27, 2017
An online printing platform launches Oct. 4, called Templi, which a news release said allows brands to create and print branded collateral, like cups, coasters…
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White Castle’s 'Crave Mobiles' racking up more miles
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
White Castle food trucks have allowed the company to extend its presence in markets that aren't as well served by its brick and mortar restaurants, helping to…
read now'FoodFaves' app crowdsources favorite foods
September 13, 2017
The FoodFaves app crowdsources pictures of users' favorite foods, helping them pinpoint their craving and then directing them to that exact dish in a few miles…
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Kansas City pizza truck earns points in building brand visibility, Part 2
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The fast casual pizza concept is still new to a lot of people, and the food truck has improved customer awareness of this concept.
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Former Papa Murphy's CDO: Ask 3 questions before investing in tech
by Will Hernandez — Editor, NetWorld Media Group
As restaurants consider deploying technology, such as a loyalty program, branded app or mobile payments, executives should first consider whether such efforts…
read nowBusiness intelligence platform offers restaurants analytics to influence customer behavior in real time
August 23, 2017
Bloom Intelligence offers advanced tracking metrics for the hospitality industry to attract, engage and retain customers through its cloud-based business…
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Wayback Burgers to test food trailers in the Big Apple
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The fast casual chain teams with a trailer specialist to launch its first mobile food initiative, starting in New York City.
read nowIHOP to roll out food truck in New York City
July 31, 2017
IHOP will roll out its first food truck on August 4 in New York City as part of an integrated ad campaign for its new French Toasted Donut, according to an…
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3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.
read nowToast and Paytronix announce integration
July 20, 2017
Toast and Paytronix are integrating their respective technologies, allowing Toast users to utilize Paytronix loyalty and gift card solutions, according to a…
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