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Marketing News & Media

Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is…

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Foodservice veterans to share sustainability secrets at Fast Casual Executive Summit

Core Life Eatery President Scott Davis will join Flatbread Grill co-founder and CMO Gonca Esendemir and Asian Box CEO Mike Speck to discuss all things…

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Alaska enlists food trucks to stoke voter interest in special election

August 6, 2018

Anchorage, Alaska, elections officials have arranged for a couple of food trucks to park outside of the city's election headquarters at 619 East Ship Creek…

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Bridg launches platform to make customer data 'more accessible' to foodservice

August 2, 2018

Bridg, a customer identification technology for brick-and-mortar retailers, is launching a platform designed to make guest data more accessible and actionable…

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Are fashion trucks the latest retail trend?

by Will Hodgskiss — CEO, Venture Food Trucks

Taking their cue from their food truck brethren, fashion trucks are mobile boutiques that have the option to travel from one location to another, opening their…

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Versatile POS supports expansion for Mexico City barbecue entrepreneurs

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The success of their first restaurant encouraged the owners of Pinche Gringo to open a second restaurant in 2017. An enhanced customer display system enabled…

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6 ways to get more traffic to your food truck without a huge marketing budget

by Genna Gold — Senior Manager of Business Outreach, Yelp

Yelp's senior manager of business outreach explains the tools on Yelp to help food truck operators improve customer relations and gain more business.

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Montana food truck owners launch association to promote local culinary trade

July 9, 2018

The owners of a food truck in Northwest Montana have formed a culinary association to make it easier for people to enter the local culinary industry, according…

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Ice cream truck offers fashion accessories on Long Island

July 9, 2018

An ice cream truck has added an offering of fashion accessories to customers in the Hamptons and the North Fork of Long Island, according to Newsday.

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Fazoli's, NPD Group, La Madeleine execs discuss how 3 digital tools have changed operations

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, "I'll take…

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Food trucks offer discounts for National Food Truck Day

June 29, 2018

June 29 was National Food Truck Day. Food trucks nationwide offered special discounts and customers post pictures of their meals on Facebook and Instagram. The…

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How to achieve success with a customer loyalty app

A loyalty app is so much better than just a loyalty program at helping a food truck increase the frequency of customer visits and the average transaction…

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North Carolina food truck competition coming this weekend

June 14, 2018

The North Carolina Food Truck State Championship will be this weekend at Commerce Square Park in downtown Randleman, North Carolina, according to…

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How a mobile app wins millennials’ loyalty

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Hank and Harry's Delicatessen in Miami was able to get 1,400 downloads for its mobile ordering app. The app allows the company to market to customers and has…

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How to turn customer feedback (positive or negative) into more revenue

There's a reason servers have been trained to stop by mid-course to ask how everything is going — it increases tips. In a modern world, tech can extend this…

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NRA show serves up feast of food trucks, management tools, food and more

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Food truck operators found a wealth of vehicles, cooking equipment, management tools and food and beverage products on display at this year's National…

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Pizza truck pioneers self-order kiosk in South Florida

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a…

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Wahlburgers food truck to offer free lunch to first 100 customers

April 19, 2018

Wahlburgers will offer free lunch today to the first 100 people who come to its first food truck in Boston, according to WHDH-TV. The food truck will be open…

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Punchh, Gusto partner to provide CRM solution for foodservice

April 17, 2018

Punchh, a provider of marketing and brand loyalty technology for foodservice establishments, and Gusto Point of Sale, a provider of a cloud-based enterprise…

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The 5 best types of customer loyalty programs for food trucks

by Garrett Oden — Freelance Copywriter, Garrett Oden Copywriting

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have…

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