Fazoli's, NPD Group, La Madeleine execs discuss how 3 digital tools have changed operations

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, "I'll take…

Food trucks offer discounts for National Food Truck Day

June 29, 2018

June 29 was National Food Truck Day. Food trucks nationwide offered special discounts and customers post pictures of their meals on Facebook and Instagram. The…

How to achieve success with a customer loyalty app

A loyalty app is so much better than just a loyalty program at helping a food truck increase the frequency of customer visits and the average transaction…

North Carolina food truck competition coming this weekend

June 14, 2018

The North Carolina Food Truck State Championship will be this weekend at Commerce Square Park in downtown Randleman, North Carolina, according to…

How a mobile app wins millennials’ loyalty

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Hank and Harry's Delicatessen in Miami was able to get 1,400 downloads for its mobile ordering app. The app allows the company to market to customers and has…

How to turn customer feedback (positive or negative) into more revenue

There's a reason servers have been trained to stop by mid-course to ask how everything is going — it increases tips. In a modern world, tech can extend this…

NRA show serves up feast of food trucks, management tools, food and more

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Food truck operators found a wealth of vehicles, cooking equipment, management tools and food and beverage products on display at this year's National…

Pizza truck pioneers self-order kiosk in South Florida

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a…

Wahlburgers food truck to offer free lunch to first 100 customers

April 19, 2018

Wahlburgers will offer free lunch today to the first 100 people who come to its first food truck in Boston, according to WHDH-TV. The food truck will be open…

Punchh, Gusto partner to provide CRM solution for foodservice

April 17, 2018

Punchh, a provider of marketing and brand loyalty technology for foodservice establishments, and Gusto Point of Sale, a provider of a cloud-based enterprise…

The 5 best types of customer loyalty programs for food trucks

by Garrett Oden — Freelance Copywriter, Garrett Oden Copywriting

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have…

Wahlburgers to introduce a food truck in Boston

April 10, 2018

Wahlburgers will introduce a food truck in Boston this month, according to the chain's website.

Moe’s Southwest Grill launches contest for chief taco officer; food truck to deliver free tacos nationwide

April 4, 2018

Moe’s Southwest Grill has partnered with Monster.com, the job search website, to find a "Chief Taco Officer" to lead the charge introducing fans to the brand's…

‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.

Food truck customer locator services expand into job booking and vice versa

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Many food truck booking services also provide locator services to help customers find food trucks. These companies oftentimes provide additional services for…

LevelUp teams with FullContact to improve customer segmentation

March 14, 2018

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…

Saladworks relies on food truck to drive sales while stores close for remodeling

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The Saladworks food truck has proven a great way to serve loyal customers when a store is closed for remodeling, in addition to marketing the brand and…

Read the fine print before encouraging online customer reviews

by Brad Shorr — Director of Content Strategy, Straight North

The best way to earn positive reviews is to give good service, a search engine optimization strategists advises food truck operators. Review websites don't…

POS solution for food trucks powered by beacon technology

December 28, 2017

Bleu, a provider of a point-of-sale system, offers a contactless payment solution for food trucks that is powered by beacon technology, according to product…

Technology, social media topics lead top 10 stories in 2017

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Stories about social media and technology tools were the most-read articles in 2017, the inaugural year for Food Truck Operator. An analysis of the 10 stories…