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Marketing News & Media

National Restaurant Show keeps food truck owners up to speed on a fast changing industry

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

While this year's National Restaurarnt Show did not feature as many mobile equipment exhibits as in recent years, attendees had a chance to learn about the…

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Can YouTube make you a next-level chef?

by Christine Potts — Senior Editor, WebstaurantStore

Starting your own YouTube cooking show can help you hone your skills, earn some money, and may even change your career. Having a successful YouTube channel is…

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Slutty Vegan creator Pinky Cole on brand's soaring popularity as it pushes the plusses of healthy eating

With an Impossible Burger base for its massively "Instagrammed" sloppy burgers, Slutty Vegan has risen  from a largely unknown solo food truck, to hugely…

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Kentucky food truck under attack over T-shirt slogan

April 23, 2019

The Belle's Smokin' BBQ food truck, which operates in Kentucky, is under social media fire and being criticized for a T-shirt it sells that states "I support…

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3 eating trends elevating spring menus; cannabis makes the list

by Cherryh Cansler — Publisher, FastCasual.com

In-season produce, healthful eating and a case of the munchies are driving the season's menu additions.

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Are you taking advantage of special events?

by Will Hodgskiss — CEO, Venture Food Trucks

Special events provide a great marketing opportunity to attract customers that may have never run into your food truck before. Such events have large volumes…

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Springfield's Route 66 to have food truck park and diner

April 15, 2019

The historic Route 66 in Springfield, Missouri will soon be the home of a food truck park and diner, according to a Springfield News-Leader report.

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Food Truck Mondays returning to Ohio community

April 11, 2019

Food Truck Mondays will kick off May 20 at Legacy Village in Cleveland, Ohio.

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Food trucks are catering to the dogs (and cats), literally

April 9, 2019

The Seattle Barkery, a Seattle-based food truck, offers more than just human fare. It's also serving up treats for the canine dining population and reflects a…

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Top 10 alternatives to the traditional hamburger

by Christine Potts — Senior Editor, WebstaurantStore

From black beans to turkey and everything in between, alternatives to the traditional beef burger patty are a great way to draw the growing number of…

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Wing it On finds chicken wings a natural fit for food trucks

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Wing It On, a fast casual chain focused on chicken wings, has found food trucks a logical expansion. The truck leverages synergies with the brick-and-mortar…

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Making marketing magic: using social media to grow your catering sales

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Social media has delivered new marketing opportunities for restaurants, but it has also raised the bar, especially since customers now expect catering services…

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Whole Grains Sampling Day March 27 offers food trucks a marketing opportunity

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Food trucks are invited to participate in the Oldways Whole Grains National Sampling Day on March 27 to promote whole grain benefits and take advantage of a…

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What does your company stand for? Customers want to know

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Susie Fogelson, the former senior vice president of marketing and brand strategy at Food Network and Cooking Channel, has made a career of helping food brands…

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Smoke’s Poutinerie founder: 'We are entertainers'

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Ryan Smolkin, whose Smoke's Poutinerie has opened more than 150 locations in North America in less than 10 years, insists he is in the entertainment business…

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Is a food truck right for you?

by Will Hodgskiss — CEO, Venture Food Trucks

As a food truck owner, it is easy to be motivated when the idea is new and exciting. When you encounter challenges, it becomes much more difficult. You must…

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Catering an upcoming spring event? Tips to consider

by Richard Traylor — Writer, WebstaurantStore

When planning on cooking for a crowd, be sure to plan meticulously and design your menu with crowd-pleasing and easy-to-prepare meals to make the process go…

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Shake Shack introduces first food trucks

February 26, 2019

Shake Shack, the New York City-based fast casual chain, has announced its first-ever fleet of food trucks and is serving private events in the greater…

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Home Chef to begin 20-city food truck tour

February 25, 2019

Home Chef, a meal kit provider, will begin a 20-city food truck tour on March 2 at Mariano's in Wheaton, Illinois, according to CBS Chicago. The truck will…

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7 trucks plus a restaurant in 5 years, Phoenix partners launch consultancy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Having established a set of truck business strategies through trial and error, Kyle Hollenbeck and Tom D'Ambrosio believe they can spare today's food truck…

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