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Marketing News & Media

How to create great content for social media

by Richard Traylor — Writer, WebstaurantStore

A social media marketing expert offers tips to follow when creating content for your business's social media profiles.

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Salt Lake City food truck wins $10K in Food Network contest

October 26, 2018

Daysha Filipe, operator of The Salty Pineapple, a Hawaiian barbecue food truck, recently won $10,000 and the opportunity to expand her business during an…

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Ice cream and cookie truck newbies tap PR expert to raise awareness

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Stephen and Diane Tchen have invested in the services of a professional public relations consultant to raise customer awareness for Kream Kong. The consultant…

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Social media marketing for foodservice; a primer for success

by Richard Traylor — Writer, WebstaurantStore

An SEO content specialist for the foodservice industry offers a primer on using social media, a must-have in today's foodservice business.

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3 easy ways to improve food marketing campaigns

Hassy Braggs, marketing director of Your Pie, shares three guidelines that he uses as the driving force across any campaign.

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After proving its concept with a food truck, Curry Up Now moves forward with franchise push

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Akash and Rana Kapoor have proven that food trucks can provide an economical way for entrepreneurs with limited resources and even less foodservice experience…

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Dunkin' Donuts' loyalty program to be dissected during free webinar

October 1, 2018

When it comes to loyalty programs, Dunkin' Donuts and its DD Perks rewards platform check just about all the boxes. And to help other brands learn from the…

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Fall menu trends: Pumpkin's a heavy favorite, but not the season's only LTO

by Cherryh Cansler — Editor, FastCasual.com

October is nearly here, which triggers most restaurants to roll out their fall menus. And while pumpkin is still a favorite of the season, other flavors and…

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How Indian fast casual leader Curry Up Now began as a food truck

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The husband-and-wife team of Akash and Rana Kapoor picked the right time to get into the food truck business in 2009. They now oversee Curry Up Now, a rapidly…

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Gluten-free food trailer gains a foothold through trial and error

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Once he realized there was a strong demand for his gluten-free food trailer, entrepreneur Brian O'Konek had to learn every aspect of the mobile food business…

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Waffle House introduces food truck for catering

August 17, 2018

Waffle House has introduced a food truck for catering.

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Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is…

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Foodservice veterans to share sustainability secrets at Fast Casual Executive Summit

Core Life Eatery President Scott Davis will join Flatbread Grill co-founder and CMO Gonca Esendemir and Asian Box CEO Mike Speck to discuss all things…

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Alaska enlists food trucks to stoke voter interest in special election

August 6, 2018

Anchorage, Alaska, elections officials have arranged for a couple of food trucks to park outside of the city's election headquarters at 619 East Ship Creek…

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Bridg launches platform to make customer data 'more accessible' to foodservice

August 2, 2018

Bridg, a customer identification technology for brick-and-mortar retailers, is launching a platform designed to make guest data more accessible and actionable…

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Are fashion trucks the latest retail trend?

by Will Hodgskiss — CEO, Venture Food Trucks

Taking their cue from their food truck brethren, fashion trucks are mobile boutiques that have the option to travel from one location to another, opening their…

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Versatile POS supports expansion for Mexico City barbecue entrepreneurs

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The success of their first restaurant encouraged the owners of Pinche Gringo to open a second restaurant in 2017. An enhanced customer display system enabled…

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6 ways to get more traffic to your food truck without a huge marketing budget

by Genna Gold — Senior Manager of Business Outreach, Yelp

Yelp's senior manager of business outreach explains the tools on Yelp to help food truck operators improve customer relations and gain more business.

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Montana food truck owners launch association to promote local culinary trade

July 9, 2018

The owners of a food truck in Northwest Montana have formed a culinary association to make it easier for people to enter the local culinary industry, according…

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Ice cream truck offers fashion accessories on Long Island

July 9, 2018

An ice cream truck has added an offering of fashion accessories to customers in the Hamptons and the North Fork of Long Island, according to Newsday.

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