News & Media From Elliot Maras
Digital interface tools allow Off the Grid to manage expanding food truck services
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Digital interface tools have helped Off the Grid to expand from a food truck marketplace operator to a corporate catering and private events services provider.
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Snacking takes on new importance as consumer habits change
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Snacking has taken on new importance as fewer consumers eat three standard meals per day. Snacking is also no longer associated with being unhealthy.
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Nutrition and wellness concerns task foodservice harder than ever
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Foodservice operators need to be able to balance what consumers want to eat against what they consider best for their health, their community and the…
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Restaurant on double-decker bus finds a receptive audience
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Carson City, Nevada residents have welcomed the restaurant on a double decker bus. Facing restrictions on public property, the bus has found success serving on…
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Restaurant on wheels comes to life in a double-decker bus
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Converting a double-decker bus into a mobile restaurant was a three-year project for Billy Lavelle in Carson City, Nevada. The bus features an upstairs dining…
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Chicken wing food truck finds a waiting audience
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Wing It On, a chicken wing chain, has found the demand waiting for its Wing It On Wheels food truck. The company has found the food truck a profitable add-on.
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Wing it On finds chicken wings a natural fit for food trucks
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Wing It On, a fast casual chain focused on chicken wings, has found food trucks a logical expansion. The truck leverages synergies with the brick-and-mortar…
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Making marketing magic: using social media to grow your catering sales
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Social media has delivered new marketing opportunities for restaurants, but it has also raised the bar, especially since customers now expect catering services…
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Whole Grains Sampling Day March 27 offers food trucks a marketing opportunity
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Food trucks are invited to participate in the Oldways Whole Grains National Sampling Day on March 27 to promote whole grain benefits and take advantage of a…
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What does your company stand for? Customers want to know
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Susie Fogelson, the former senior vice president of marketing and brand strategy at Food Network and Cooking Channel, has made a career of helping food brands…
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Smoke’s Poutinerie founder: 'We are entertainers'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Ryan Smolkin, whose Smoke's Poutinerie has opened more than 150 locations in North America in less than 10 years, insists he is in the entertainment business…
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From cart to truck: Entrepreneur helps sustain Seattle’s unique coffee scene
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Celeste Clark has been part of the Seattle coffee scene for more than three decades and has changed with the times. A cart operator in the 1990s, she now has…
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Aioli’s consulting — from food truck basics to foodservice expansion
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
While their motivation for launching the consulting business last year was partly financial, partners Kyle Hollenbeck and Tom D'Ambrosio also wanted to help…
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7 trucks plus a restaurant in 5 years, Phoenix partners launch consultancy
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Having established a set of truck business strategies through trial and error, Kyle Hollenbeck and Tom D'Ambrosio believe they can spare today's food truck…
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How food trucks innovate for Valentine’s Day
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Food Truck Operator reached out to food trucks nationwide to find out what specials they hope people will use to delight their spouse or significant other.
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Social media savvy puts Atlanta's hot new vegan food truck on the map
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Pinky Cole knew nothing about food trucks when she launched the Slutty Vegan. But she had a mission and a lot of social media savvy, which has made her food…
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'Slutty Vegan' throws a food truck party in Atlanta
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Following her instincts, Pinky Cole's food truck has grossed sales in the six figures since launching in August.
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Food trucks pitch in to help federal government shutdown victims
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Food trucks nationwide have responded to the need to help out federal employes who have gone without paychecks due to the partial government shutdown.
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NRF convention attendees brave the cold for lunch at Food Truck Alley
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
NRF Big Show attendees got a chance to taste local food truck fare at lunchtime in an area designated as Food Truck Alley. Many attendees braved the cold to…
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How a Georgia food truck grew into a wholesale foodservice operation
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
A retired Georgia college football coach built a multifaceted foodservice business starting with a small restaurant that gave birth to a food truck. The…
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