News & Media From Elliot Maras
Moral support and a willingness to change help Chattanooga food truck overcome a setback
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Jacob D'Angelo's food truck, catering and concessions business was riding a strong growth curve when an engine failure put the truck out of commission for…
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Versatile POS supports expansion for Mexico City barbecue entrepreneurs
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The success of their first restaurant encouraged the owners of Pinche Gringo to open a second restaurant in 2017. An enhanced customer display system enabled…
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Entrepreneurs score big introducing American barbecue south of the border
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Recognizing the need for Texas-style barbecue in Mexico City, an American migrant and his partner installed a trailer to introduce Mexicans to American…
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Foodservice success: How metrics differ for limited and full service
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Ambiance — the look and feel of the service environment — has emerged as a critical factor in guest satisfaction, according to research presented at the…
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Empanada truck entrepreneurs tackle wholesaling head-on
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Cody and Kirsten Fields knew the wholesale market was potentially much larger than their food truck business, and maintained their focus on it as their…
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Empanada food truck finds niche in Austin, provides entrée into wholesale business
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
An Austin couple with a love of empanadas has introduced a food truck to create awareness for their wholesale business.
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Food preparation moving to the front of the house
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Growing numbers of foodservice establishments are displaying food before it is prepared. Meanwhile, automated food preparation systems are on the rise.
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How a mobile app wins millennials’ loyalty
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Hank and Harry's Delicatessen in Miami was able to get 1,400 downloads for its mobile ordering app. The app allows the company to market to customers and has…
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NRA show serves up feast of food trucks, management tools, food and more
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Food truck operators found a wealth of vehicles, cooking equipment, management tools and food and beverage products on display at this year's National…
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Self-order technology options expand, challenging foodservice operators still using legacy POS
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
New foodservice technologies — including self-order kiosks, mobile ordering and EMV-enabled payment systems — are being introduced at a rapid pace. Operators…
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Southern California crepes food truck expands into multifaceted foodservice business
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
After starting out as a provider of tabletop crepes, Crepes Bonaparte expanded into catering, food trucks, a food truck booking service and, eventually, a…
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Crepes food truck finds its niche in Southern California
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
A catering business modeled on the street crepes of France mushroomed into a multifaceted foodservice business including food trucks, a catering business and a…
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Pizza truck pioneers self-order kiosk in South Florida
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a…
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Rekindling childhood memories, truck brings soft serve ice cream to Los Angeles
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Using a family recipe for soft serve ice cream, Joe Nicchi has found a big demand for the product in Los Angeles, which he is meeting with a pair of…
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Seattle pair parlay Korean taco truck into brick-and-mortar chain
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Roz Edison and Kamala Saxton got into the food truck business at the right time in 2009, despite little formal business experience. Having a clear focus on the…
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How a food truck launched Austin's 'The Peached Tortilla' celebrity chef
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Eric Silverstein's experience running a food truck gave him the foundation for both the restaurant and catering businesses and established his reputation as a…
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US Chamber of Commerce ranks food truck restrictions nationwide, calls for change
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The study ranks cities according to the favorability of food truck regulations to food truck owners, and calls for local governments to become more food…
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‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.
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Food truck customer locator services expand into job booking and vice versa
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Many food truck booking services also provide locator services to help customers find food trucks. These companies oftentimes provide additional services for…
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Food truck booking providers offer various support services
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Besides matching food trucks with clients, food truck booking services oftentimes provide other services for food trucks, such as customer locator apps…
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