News & Media From Elliot Maras
Restaurateurs: 'Don’t hesitate to offer mobile payments'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
While mobile orders represent a minority of orders, panelists said the ratio is shifting in their favor. A panel of restaurateurs tackling the issue at the…
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'Three 15s': Career paths vary, but success requires risk and commitment
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Speakers at the Fast Casual Executive Summit demonstrated the importance of taking risks to discover their own unique attributes, and to commit themselves to…
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How foodservice leaders predict global menu trends
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Menu experts predict global menu trends at this year's Fast Casual Executive Summit.
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Engine maintenance considerations for food trucks
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
A Ford Motor Company fleet service support supervisor offers some insight on maintaining truck engines that will extend the useful life of a food truck.
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California food trucks brave the smoke to serve firefighters and evacuees
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
California food trucks overcome organizational challenges to serve food to firefighters and displaced northern California residents in the face of devastating…
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Public officials take note: Food trucks are needed for disaster relief
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
As state and local governments consider ways to best regulate the growing food truck industry, they should recognize the great resource food trucks present in…
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Food trucks spring into action to feed first responders in Las Vegas
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Las Vegas food trucks didn't hesitate to serve first responders and volunteers during the worst shooting incident in U.S. history.
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St. Louis roast beef chain enlists food truck to tackle new markets
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Seeing a big demand for sliced roast beef, Lion's Choice sees a food truck as a good way to expand its market presence.
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How safe is your truck’s food?
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Nationwide data on food safety violations for food trucks is not yet readily available. Food Truck Operator's survey will shed light on today's food truck…
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Why a Detroit foodservice operator is steering into Asian food truck cuisine
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
While many of today's restaurants view food trucks as a way to extend their brand to new customers, Ray Friedrich evaluated the food truck option as a new…
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Food trucks spring into action to help Hurricane Irma victims
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Once again, food trucks are playing a key role in disaster relief. Millions in the Southeast are still without power following Hurricane Irma.
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White Castle’s 'Crave Mobiles' racking up more miles
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
White Castle food trucks have allowed the company to extend its presence in markets that aren't as well served by its brick and mortar restaurants, helping to…
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Shaved ice/ice cream truck franchise offers rewarding second career
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
A shaved ice and ice cream truck franchise was the right career change for the third generation owner of a family finance business.
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Food trucks assisting Hurricane Harvey victims
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The desire to support the relief effort was widespread among food truck operators throughout the region.
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Kansas City pizza truck earns points in building brand visibility, Part 2
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The fast casual pizza concept is still new to a lot of people, and the food truck has improved customer awareness of this concept.
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Kansas City pizza franchisee uses food truck to build brand visibility (Part 1)
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Being an established restaurant operation, KC Pie brought some key advantages to launching a food truck, but still had to learn the nuances of the food truck…
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Environment-focused startup spearheads food trailers to support brands
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Move Systems helps food brands expand into urban markets via food trailers. The company focuses on improving the urban physical environment.
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Wayback Burgers to test food trailers in the Big Apple
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The fast casual chain teams with a trailer specialist to launch its first mobile food initiative, starting in New York City.
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How a San Francisco food trucker fine tunes his business strategy, Part II
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Rich Mainzer's engineering background has played heavily into how he manages his food truck operation, helping him focus on costs and business strategy.
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Targeting 500 customers a day: How one San Francisco food trucker does it (Part 1)
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
In three years, Rich Mainzer has expanded to a second truck and a catering facility, a business that employs 16 people during peak season and targets 50…
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