News & Media From Elliot Maras
Looking for ways to find and keep employees? NRA leaders offer insights
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Given the reality of fewer young employees in the work force, the only options are to recruit more from other age groups or be more successful recruiting…
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3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.
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Phoodio app updates food truck schedules automatically for customers
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
While most food truck owners claim social media is their top marketing tool, one software engineer learned that not all of them do a good job keeping customers…
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Food truck boosts sales for Texas pizza and wings restaurant
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Il Primo Pizza & Wings in Richmond, Texas has proven that a food truck can do a lot to promote a brick-and-mortar restaurant, and that there are significant…
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New York food trucks mostly support inspections, but seek regulatory changes (Part 2)
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The New York Food Truck Association doesn't think inspections are a problem, but it does want changes in other areas.
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NYC food trucks required to post sanitation grades (Part 1)
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The law is intended to give consumers more information about a vendor's sanitation status, similar to a requirement for brick and mortar restaurants.
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Cousins Subs' Traveling Sub Shop improves brand awareness and gives back to the community
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Cousins Subs uses its food truck to improve brand awareness while also supporting charities the company has committed itself to.
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Economic uncertainty and third-party delivery impact UK, US restaurants
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Globalization has created opportunity for American brands in the U.K., where restaurants face many of the same challenges and opportunities as the U.S.
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London food trucks part 2: The role of street food markets, and what the US can learn
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Private marketplaces for food trucks and 'gazebos' have fed the expansion of London's street food culture, benefiting both food entrepreneurs and consumers.
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London food trucks: How American food trucks influenced a historic European street food scene (part 1)
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The London street food scene is much older than America's, but one London visionary was motivated by some things she noticed in the U.S. street food scene to…
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NRA show: Convenience continues to push the envelope, spelling more food truck growth opportunities
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The National Restaurant Show demonstrated a wealth of products and equipment to help food trucks take advantage of hot consumer trends. Exhibitors are…
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Food truck owners mentor students for 'Food Truck Frenzy,' S&D Coffee & Tea's Culinary Challenge
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
S&D Coffee & Tea wanted to tap food trucks to serve as mentors and judges for its annual culinary challenge as a way to teach aspiring chefs about a rising…
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Partnership pays off for food truck and Mediterranean food importer
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Wild Garden Foods launches its first food truck tour next week to introduce customers to its products and at the same time support the community. A…
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How blockchain technology brings new efficiencies and transparency to the food supply chain
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
A blockchain allows anyone with access to its electronic ledger to track what went into a product and who handled it along the way. This transparency is…
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How well do you mitigate risk? Learn from those who have been there
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.
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Infographic: Food truck industry to hit $2.7B
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Food Truck Operator offers a handy infographic to give food truck owners and suppliers an easy-to-grasp snapshot of the state of the industry.
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Mobile Vending University helps prepare food truck owners
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all…
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How technology can improve ROI of maintaining foodservice equipment
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Foodservice equipment has long required multiple distribution levels. Managing equipment information on such equipment places a heavy burden on all players in…
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Morgan Olson debuts 'Foundation' – a walk-in van body just for food trucks
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Morgan Olson specifically designed its 'Foundation' truck body to reduce the amount of 'upfitting' truck builders have to do in order to create a food truck.
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First 'PopTruck' expands Doc Popcorn’s brand in the Twin Cities
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
A popcorn store owner finds a food truck enhances brand awareness and brings additional sales. The franchise organization is considering making it available to…
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