Targeting 500 customers a day: How one San Francisco food trucker does it (Part 1)

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

In three years, Rich Mainzer has expanded to a second truck and a catering facility, a business that employs 16 people during peak season and targets 50…

New way to 'try on' best new bottom line-building restaurant tech

July 25, 2017

POS device provider ParTech has partnered with cloud-based API software developer Omnivore to bridge the gap between restaurants and the tech developers and…

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Phoodio app updates food truck schedules automatically for customers

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

While most food truck owners claim social media is their top marketing tool, one software engineer learned that not all of them do a good job keeping customers…

How 1 Central Florida food truck quickly attracted 800 percent more visitors to their website

Ribshack Foods had the unique challenge of promoting both its sauce and chips product lines as well as developing an instant local following for its three…

Study on independent brands: Only the strong survive, but they also thrive

July 11, 2017

Staying independent is a pretty rough game for U.S. restaurateurs. Still, survival is not only possible but also relatively profitable for solid concepts with…

Caliburger founder to discuss how $3.1M investment will fuel robotics in the kitchen

The substantial investment is the combined effort of Acacia Research Corporation, Match Robotics VC, and a number of undisclosed strategic investors.

Food truck boosts sales for Texas pizza and wings restaurant

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Il Primo Pizza & Wings in Richmond, Texas has proven that a food truck can do a lot to promote a brick-and-mortar restaurant, and that there are significant…

What insurance coverage do you need for your food truck?

by Joel Paprocki — Owner, Paprocki Insurance Agency

Due to the mobility of your business, finding an appropriate policy (or policies) can sometimes be a bit of a challenge, so let's break your risks down.

Franchisees talk do-over: What they wish they knew before opening their franchise

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Managing employees is a major aspect that new franchisees often don’t realize or prepare for when signing a franchise agreement. That, and the fact that…

How to avoid disputes in the franchisor-franchisee partnership

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Attorney Brian Schnell of Faegre Baker Daniels LLP offers up advice and tips on how potential franchise operators and franchisors can sidestep common disputes…

Cousins Subs' Traveling Sub Shop improves brand awareness and gives back to the community

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Cousins Subs uses its food truck to improve brand awareness while also supporting charities the company has committed itself to.

Infographic: How online reviews can make or break your brand

Research quantifies the impact online customer reviews have on business performance. The reviews play a bigger role in the selection of restaurants than…

Food truck marketplaces play a growing role for the emerging food truck industry

by Erik Chan — Ceo, OrderParrot

Food truck marketplaces help food trucks solve the location problem by securing the rights required for the trucks to operate on their premises. They also…

NRA show: Convenience continues to push the envelope, spelling more food truck growth opportunities

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The National Restaurant Show demonstrated a wealth of products and equipment to help food trucks take advantage of hot consumer trends. Exhibitors are…

Restaurants realizing importance of mobile payments and loyalty

by Will Hernandez — Editor, NetWorld Media Group

Loyalty and order-ahead-and-pay are becoming the standard in the industry.

Long Island food truck festival seeking operators, aims to showcase truck industry

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A Long Island food truck festival is looking for a few dozen operators to participate in a community event that also promotes the expanding culinary options…

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

Regulations stifle food trucks in Chicago and other big cities

May 8, 2017

Government figures suggest the food truck revolution has stalled in several of the country's biggest cities, according to The Economist. The sector is subject…

One key to food truck success: the right mobile POS

An investment in a POS system should be weighed against better customer service and savings in labor and inventory management.