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Marketing News & Media

First 'PopTruck' expands Doc Popcorn’s brand in the Twin Cities

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A popcorn store owner finds a food truck enhances brand awareness and brings additional sales. The franchise organization is considering making it available to…

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Barbecue restaurant veteran finds new life on a food trailer, learns through trial and error

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Former brick and mortar restaurateur Doug English needed to make a career change on account of his life's circumstances. A barbecue food trailer was a natural…

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65 trucks expected at Winston-Salem food truck festival Saturday

April 5, 2017

The annual Burke Street Food Truck Festival will be from 3 to 8 p.m. Saturday on Burke Street in downtown Winston-Salem, North Carolina, according to a press…

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Food Truck Friday returns to Pasco, Washington

April 5, 2017

Pasco, Washington's Food Truck Friday program returns for its third season Friday, April 7, behind Viera's Bakery in downtown Pasco, according to the Tri-City…

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Texas Food Truck Showdown draws 20,000 to Waco

April 3, 2017

Heritage Square buzzed Saturday, attracting crowds of locals and visitors for the third annual Texas Food Truck Showdown, according to The Waco Tribune-Herald.

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Food trucks ready for upcoming Toyota Grand Prix in Long Beach

April 3, 2017

While people attend the Toyota Grand Prix of Long Beach April 7-9 to see fast cars race at breakneck speeds around the track, many race fans will also check…

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Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Presented by FoodTruckOperator.com

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Stay solid: Join the movement to add 'e' to Pi Day

by S.A. Whitehead — Food Editor, Net World Media Group

Enough of this obscure 3.14 math stuff. Join restaurateurs everywhere to make this day about the real "pie" — the one dripping with cheese on a steamy crust.

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Standing out in 2017: How to implement 4 fresh marketing tips

by Cherryh Cansler — Publisher, FastCasual.com

Check out four ways to up your marketing game in 2017.

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Research: Worldwide political uncertainty = unpredictable economies

February 24, 2017

The wildly fluctuating and uncertain political climate in both the U.S. and Europe may cause some real problems for the economy this year for both areas, while…

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5 ways to improve your mobile-ordering experience

Adoption is so high that mobile ordering is expected to be a $38B business by 2020 among QSR chains alone.

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Study: Billions wasted on loyalty efforts that bomb

by Sherry Yang

Restaurants invest a lot in loyalty programs, but one massive study just completed by operational strategy company, Accenture, says a lot of that money is…

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Harris poll yields dim glow for restaurant brands

February 14, 2017

These are not only tumultuous but very partisan times in the U.S., and a Harris Poll indicated that the public perception of foodservice brands often swirls…

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FiveStars partners with Advantage Waypoint to drive growth, company expansion

August 3, 2015

Marketing automation and loyalty program provider FiveStars is partnering with Advantage Waypoint to drive merchant expansion and speed growth.

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